Websites

MXMG create engaging web experiences, combining insight, technology and creativity.

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  Dan Jarvis MP Website

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  Vindis Group

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  Amadeus

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  YCO Group PLC

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  House of Twits

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  TRI Consulting

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  West London Free School

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  Oportfolio

We aim to create websites that are dynamic, elegant, and usable and specialise in developing online tools to provide more operational efficiency for small and medium sized organisations.

MXMG offer the following services:

• Web Design
• Logo Design
• Content Management Systems
• Application Development
• Custom Flash Design
• Hosting
• Domain registration

• e-Commerce
• Image sourcing/Photography
• Web Video Production
• Database Development
• SEO
• HTML emails
• Social Media

  

Social Media

Twitter

Twitter is a medium that involves two-way audience engagement, on the part of the marketer or business owner.

In the first instance we will ask you for a list of companies and opinion leaders in your industry. We can then use that list to pursue all those who have a presence on Twitter, and build them into your Twitter network. We will also examine their own networks for possible links.

Twitter should be seen, to a certain extent, as a marketing or public relations channel, much like an extension to your corporate blog. You can post about corporate accomplishments and distribute links that take people back to corporate web pages, press releases, and other promotional sites, but you should look to bring value to the community you are trying to build; link to interesting articles you find, offer advice/thinking on subjects where you have expertise so people derive real value from 'following' you. This method is the easiest way to get started.

  

LinkedIn

“I have received one lead already with absolutely minimal input - from someone who is a member – wouldn’t have got it otherwise.” Phil Martin, Amadeus Rail

In the last year or so, LinkedIn has significantly increased its functionality - making the business networking site a great way to gather market intelligence about your prospects and connect with them as well.

Having created your Company Group, the principle is similar to Twitter in as much as the first thing to do is reach out for others within your industry and sphere of interest. How do you start?

Read Company Profiles:

You can target specific companies within a niche industry by using LinkedIn's "Search Companies" function. (Look for the search tool at the top of each LinkedIn page.)

You can learn quite a bit reading Company Profiles: how large the company is, its specialties, locations and the number of employees at each location, and its previous years revenues. You can quickly see which employees are in your network, new hires, employees recently promoted, former employees, and those employees who have "popular profiles."

Even better, you can find people with the job titles you're trying to target for marketing campaigns.

Study individuals' profiles:

Once you have a list of individuals you'd like to target, go to each person's profile and see what you can learn.

Some people keep their entire profile "open" for viewing, and for those who do, you can learn quite a bit: the person's connections, the Groups they belong to, the events they're attending and even the books they're reading.

Also look to see if people have links to a corporate or personal blog or Twitter or Facebook profiles - if they do, be sure to follow them and/or add their blog to your blog reader. (RSS)

Search Groups:

You can also find people within your targeted industry by using LinkedIn's Search Groups function. Find specific Groups by using industry keywords in your search (i.e. B2B social media). Look for Groups that seem to have a good fit with the industry you're targeting.

Join Groups:

Now that you have an idea of who some of the experts are in your industry, which companies they work for, and which Groups they belong to, it's time to join a few.

Search "Answers":

Again, do a search using your industry terms and you'll find questions (and answers) people have posted relating to your query. Read those Answers that pertain to your industry and analyze who is answering them - do these people match any of the names on your prospect list? Who are the experts? Yes, doing all of this "grassroots research" does take some time and effort: you begin to add your target audience to your network, and eventually they'll begin clicking through to your website, downloading content, and then doing business with you.

In effect, you're targeting real people on a one-to-one basis versus hoping unknown people with "job titles" notice your ad in a print publication or respond to your direct mail letter.

Notify your Network:

When you have significant news in your business – for instance, a big product launch or a joint venture – use LinkedIn to notify your contacts by way of a profile update. It’s that keeping-up process that sparks conversations about opportunities both for you and your contacts. It’s in these conversations that ideas will arise about prospective clients, partnerships, and other revenue-generating projects.

Use LinkedIn to understand the relationships between people you know and people you want to know:

This is the heart of LinkedIn’s value – the ability to see at a glance how people you don’t know, but would like to, are connected to people who are closer to you.

 

Facebook

Facebook could be a useful tool for you, but it is by no means right for all organisations. We will talk you through what it means to have a Facebook presence and whether it's right for you.