SEO consultation on new builds & rebuilds
When a business is considering a new website, it is far too common for the SEO company to be brought in once the site is live or near-complete. This is usually far too late to ask for input and advice. To get the best out of your SEO consultants you need to bring them in to the process at the planning stage, and get input on three key things:
- the structure of the site
- the navigation system
- the topics the site will cover
Trying to retrofit SEO into an existing site is rarely anything like as effective as a site built with SEO in mind from the outset. SEO considerations will have been tabled and debated, meaning that informed, holistic decisions will have been made. The opportunity will not have been missed to hit the ground running with the launch or re-launch.