Integrate the very best web tools to power up your website
There are a wealth of very useful web based tools out there, and we can help you make use of the best of them. Whether they be for inbound marketing, SEO and analytics, email marketing, sales or project management, we can integrate them into your existing website, or develop your new one to incorporate them. We don’t believe in re-inventing the wheel – Integration into well developed web based tools (SAAS – Software as a service) gives you cost effective access to highly specified and supported commercial tools.
Here are some of those we have integrated into customer websites:
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Highrise makes running your business easy. Share tasks, notes, deals, email history, and more with our CRM Software for small business.
Turn website visitors into customers with inbound marketing automation, small business internet marketing automation and CRM system.
Discover the No. 1 online marketing reporting software smart Internet marketers use daily. Save time with the ultimate in online marketing tools from Raven.
The easiest way for teams to track work, and get results. Do great things together.
Customer service software and support ticket software by Zendesk. Web-based help desk software used by 60000+ organizations worldwide.
Wrike is an online project management software that gives you full visibility and control over your tasks.
Run your whole business better with QuickBooks. It is the #1 rated small business accounting software.
FreshBooks is the #1 invoicing software for small business. Easily send invoices, track time, manage expenses, and get paid online.
One of the insights that keeps revealing itself is this – customer retention is undervalued and should be prioritised over customer acquisition. Research undertaken by eConsultancy provides compelling evidence that customer retention is undervalued and, especially in a social media environment, it can deliver a higher ROI than acquisition marketing.
Most companies don’t seem to value their existing customers anywhere near as much as new customers. The headline statistics from the research give an indication of the scale of the problem:
• 30% of companies say they are ‘very committed’ to relationship marketing
• 46% say they are committed ‘to a certain extent’
• 22% say they don’t do any relationship marketing
Why the lack of proactive customer retention? 22% cite “lack of resources”, 19% “not clearly defined strategy”, 13% “technology limitations” and 10% “lack of single customer view“.
70% of companies say it’s cheaper to retain a customer than acquire one and 49% say that, pound for pound, they achieve better ROI by investing in relationship marketing over acquisition marketing.
So, when we start working with you, and are looking to make optimal commercial use of web technology, we are very likely to start by looking at how your existing customers might benefit from our work together.
Over the last 16 years we have identified and helped clients make use of the best sales and customer relationship management (CRM) tools available.