'Why salesmanship matters' by Rory Sutherland
Posted: 29 Aug 2010 at 22:47
Rory Sutherland, Ogilvy Group UK vice-chairman and IPA President, is one of my all time favourite ad agency figures, and he's put together a short video on 'Salesmanship', in the context of new media and the challenge of positioning things that aren't 'needed', in contrast to the sort of things you pick off a supermarket shelf. follow him @rorysutherland
