House of Twits and the value of Twitter
House of Twits was started about 6 months ago as a way for me to test the SEO value of twitter, and how it might be used within the overall framework of a website and, to an extent, the online campaign mix.
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Its been invaluable in those terms, and has taken the MXMG team into developmental places we would not have otherwise gone. However, its also been quite fun, and shown me the value of Twitter in making connections with people WAY outside your sphere. I've come to regard it as a human search engine, perhaps not as instant as Google, but infinitely more surprising and rewarding. Facebook is good for keeping in touch with those in and around your network of friends, but Twitter, if you throw yourself at it, will take you way beyond.
Anyway, House of Twits has gone from a few Twitter feeds to incorporate blogs from all parties (including Green's, UKIPs etc) and I'll shortly be adding some voting functions, still hoping it serves some purpose in 'breaking political reaction', as well as providing MXMG with a very effective experimental laboratory.