• Is your website mobile-friendly?

    You probably know that increasing numbers of people use a mobile to access the internet. Four out of five smartphone users look at websites on their phones every day, according to this report published by the Internet Advertising Bureau in November 2014. What you may not know is that Google has been sending  Read more

  • How to write the perfect Meta Title

    The Meta Title is the most important part of the page for search engines. It should sum up the page’s content and theme as accurately as possible. Use one short sentence, and aim at under 55 characters to prevent Google shortening it. Rather than listing keywords, write in readable English that tells the searcher exactly  Read more

  • MXMG in Zambia with the Itala Foundation

    Two members of the MXMG team, Mark Williams and Miles Essex, will be visiting Zambia at the end of March to see the work of the Itala Foundation. This is a charity that since 2006 has been working with the local community to provide education to children in the area, constructing  Read more

  • Why do you need a website specification?

    If you want to build a house, you’d probably ask an architect to draw up some plans first, and building a website is no different. Before any development can take place we need a detailed plan of exactly what we are going to build. This planning stage can take a while, as  Read more

  • “Instant everywhere” content delivery to mobiles

    Yesterday Google announced a new initiative called the Accelerated Mobile Pages Project (AMP). More content is being accessed on mobile devices than ever before, yet the user experience is often painfully slow. It is also frustrating for content publishers who have to compromise on the look and feel of the mobile  Read more

  • What is Social Proof and Why Is It Relevant to Website Design?

    A important part of any marketing strategy, social proof is about creating positive influences around your product or brand. Our natural tendency is rely on other people’s approval to confirm that the action we are about to take is the right one. Online, this behaviour means that providing your customer or  Read more

  • Why You Need Google Analytics

    Managing website visitor data is crucial for the success of your business. Google Analytics is a powerful tool that helps you to identify your best content, optimise your user experience, and set target goals. It is free software that allows you to track where visitors to your website are coming from,  Read more

  • Re-optimising flat content

    The more informative content that is placed on your website, the better. So when looking at re-optimising flat or dead content here are a few things to consider: Keep the URL name. You could create a new page to replace the old page in order to get more pages added to  Read more

  • 3 good reasons for using Google AdWords

    The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. For small, medium and large organizations it’s one of the most effective methods of paid online advertising available. AdWords gives small and mid-sized businesses the opportunity to be in the first page  Read more

  • Making Google AdWords work

    In an ideal world, your AdWords campaign ought to be buying you clicks that are converted to new business. As paid search advertising is intent-based marketing, your ads should show up for internet searches with a strong purchase intent. Ideally, you want to be seen when people are looking to buy  Read more

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