• Does your SME really need a mobile app?

    You have a website and it’s optimised for mobile devices. Your customers can find out everything they need to know about your business and contact you quickly and easily using various options, including online messaging and live chat. They can buy goods and services, pay you and leave reviews, but  Read more

  • How to write the perfect Meta Title and description

    You have a great business and a slick website, now all you need is traffic. Of course, you want your website to be found easily, to attract the most relevant visitors and to encourage traffic that will translate to revenue.  To achieve these aims there are two key audiences you  Read more

  • MXMG Case study: Increase traffic with better content

    MXMG Case Study - Car Dealership The Rules There are many business owners who do not realise that re-using product descriptions from a manufacturer on their website means those pages will almost certainly never get any traffic at all from Google. Why? Google wants to show people diverse results. If two or more  Read more

  • Making Google AdWords work

    In an ideal world, your AdWords campaign ought to be buying you clicks that are converted to new business. As paid search advertising is intent-based marketing, your ads should show up for internet searches with a strong purchase intent. Ideally, you want to be seen when people are looking to buy  Read more

  • 3 good reasons for using Google AdWords

    The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. For small, medium and large organizations it’s one of the most effective methods of paid online advertising available. AdWords gives small and mid-sized businesses the opportunity to be in the first page  Read more

  • Re-optimising flat content

    The more informative content that is placed on your website, the better. So when looking at re-optimising flat or dead content here are a few things to consider: Keep the URL name. You could create a new page to replace the old page in order to get more pages added to  Read more

  • Why You Need Google Analytics

    Managing website visitor data is crucial for the success of your business. Google Analytics is a powerful tool that helps you to identify your best content, optimise your user experience, and set target goals. It is free software that allows you to track where visitors to your website are coming from,  Read more

  • What is Social Proof and Why Is It Relevant to Website Design?

    A important part of any marketing strategy, social proof is about creating positive influences around your product or brand. Our natural tendency is rely on other people’s approval to confirm that the action we are about to take is the right one. Online, this behaviour means that providing your customer or  Read more

  • “Instant everywhere” content delivery to mobiles

    Yesterday Google announced a new initiative called the Accelerated Mobile Pages Project (AMP). More content is being accessed on mobile devices than ever before, yet the user experience is often painfully slow. It is also frustrating for content publishers who have to compromise on the look and feel of the mobile  Read more

  • Why do you need a website specification?

    If you want to build a house, you’d probably ask an architect to draw up some plans first, and building a website is no different. Before any development can take place we need a detailed plan of exactly what we are going to build. This planning stage can take a while, as  Read more

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