The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.
For small, medium and large organizations it’s one of the most effective methods of paid online advertising available.
AdWords gives small and mid-sized businesses the opportunity to be in the first page for a Google search almost immediately (budget allowing). This not only provides next to instantaneous traffic to your beloved website, landing page or social media channel, but creates strong keyword data which can then be re-used and analysed for future marketing campaigns and onsite optimisation.
Many of the bigger players in any industry can take up the main real estate on Google’s organic listings, but with AdWords, getting found for smaller niches, geographically and location based searches are made a lot easier.
This helps you change and alter your campaign in reaction to how Google is working, and therefore your keywords, specifically to your target audience, as opposed to organic SEO that takes time. Organic search doesn’t allow you to test out campaigns without investing months of time whereas with AdWords you are on the ball within a short time frame.
Managing your budget is straight forward too, as you are able to both monitor and cap advertising spend as you go along the campaign, you can set your daily amount as well as turn the campaign on and off as you please. Its this stop, start and go process which allows you to take a breather, analyse the data and then make adjustments.
Being able to monitor and justify marketing spend as a small business can be difficult, so having an advertising medium that allows you to directly see how your budget has influenced your KPI’s makes it invaluable to growth.
It is very important to make sure you have either an in-house expert, or an external agency that knows what they are doing to work with you on the campaigns, as it can become very expensive very quickly with very little ROI. So seeking expert advice is very important to get the best out of the campaign.
When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer, you can’t get better than that.
Here are a 3 good reasons why you should use Google AdWords:
- Increases the number of Leads and Customers:
Setting your campaign up properly has the potential to send extremely targeted leads to your chosen channel. Google AdWords allows you to focus on people who are searching for what you have to offer.
You can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform. This will mean you will need to spend time and some investigation work into persona development, we will talk about this in another blog.
- You can get a high return on investment:
As stated earlier ROI is important, and more so these days for a marketing department. The great thing about AdWords is that unlike other marketing strategies, you only pay for ads people click on. Once you optimize your Google AdWords campaign, you can get a high return on investment which may not be possible to achieve with other marketing strategies.
However, this takes time needs a fair amount of expertise and it’s important that you find out what approach suits you and your business.
When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on these areas.
- Businesses Find Out More About Their Market:
You strike gold when you are able to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want. Google AdWords produces information about customer habits and requirements.
The keywords visitors use to find your website, their location, the devices they use, the times and days they search and other information obtained through Google AdWords can be extremely valuable.
This information can be used to review your products and services offer as well as refining your marketing efforts so you’re not wasting money advertising to people who are not interested in what you have to offer.
Google AdWords gives business owners a unique opportunity to convert many of the people who are looking for products and services you offer into business leads and customers, if you can get help from Google AdWords experts, the rewards can be huge.